Graphic Design, Digital Marketing and Illustration
I worked as a graphic designer on the electoral campaign O Rio É Nosso for candidate Tainá de Paula, creating visual pieces for social media, print materials and events. I collaborated under the leadership of Troika Comunicação, alongside copywriters, proofreaders and marketing and crisis management specialists to deliver a robust campaign that secured 49,900 votes.
The victory announcement post reached 23.3k likes; in the final stretch, the communications team produced and scheduled dozens of posts per day.
I developed the visual identity for the Nossa Voz management team of the Graduate Students Association at the Federal University of Rio de Janeiro (APG/UFRJ). The visual approach was built around the campaign pillars: representativeness, kindness and unity. The goal was to create accessible, welcoming communication that reflected the diversity of the student body, valuing dialogue and collective building.